Dr. V Kumar was chosen as one of the winners in the Google-WPP worldwide marketing research competition for his work on how to measure the influence of individuals in social media.
You can view this presentation and other ground breaking work in the field of Marketing, Big Data and Analytics at our website under the heading
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About Dr. Dr. V Kumar, Chief Scientist, Big Cloud Analytics
Dr. V. Kumar (VK) has a Ph.D. in Marketing with specialization in Quantitative Analysis from the University of Texas at Austin. VK has been recognized with seven lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business to Business Marketing, and Marketing Research from the AMA and other professional organizations, the Paul D Converse Award, the Sheth Foundation/Journal of Marketing Long term Impact Award, and the Gary L Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles in many scholarly journals including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and Operations Research. His books include Profitable Customer Engagement, Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his research publications in scholarly journals. VK leads the marketing science to marketing practice initiative at the ISMS and has worked with Global Fortune 1000 firms to maximize their profits. Finally, VK has been chosen as a Legend in Marketing where Dr. Kumar's work is published in a 10 volume encyclopedia with commentaries from scholars worldwide.
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