Wednesday, October 16, 2013

WEBINAR: Big Data & Analytics 101 How Customer Lifetime Value Enhances Predictive Marketing


Topic: Big Data and Analytics 101: Getting Started With Predictive Marketing
Date: Wednesday, October 16, 2013
Time: 12:00 - 1:00 pm EST


Featured Speakers


Big Cloud Analytics Monthly Webinar Series:

Join One of the Top Five Marketing Scholars in the World for a Discussion on How to Get Started With Predictive Marketing

The business world is a buzz with Big Data and Analytics Hype. The challenging question is "How as a marketer do I get started with Predictive Marketing?"

The most important step in this process for any marketing organization is to develop a highly accurate Customer Lifetime Value methodology, and to do so with sustainable efficacy.

With over 23 years experience in the marketing and data sciences space, delivering a career combined $6+ Billion in return on investment, Big Cloud Analytics is uniquely qualified to help companies and brands navigate this journey.

This webinar is the first installment in Big Cloud Analytics' monthly Smarter Marketing Science™ webinar series.  In this first discussion, we will be focused on the basics - getting started with Big Data and Analytics. At the conclusion of Big Data Analytics 101, you will be able to understand why and how predictive analytics can be highly impactful and where to start in gaining an actionable understanding of what, when and how customers will buy.



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