Over the last two decades, we have had the opportunity to work with more than 300 brands worldwide. From this work, we have helped marketers unlock the value of the data that they have within their four walls to drive better customer engagement. We have done this through the process of big data and analytics. This work has resulted in our delivering to our customers a career combined $6+ Billion in marketing return.
Each of these brands was at some level of data dysfunction when we first engaged with them. Many had multiple data sources what were scattered across their organization and partners.
The assessment and collection of this data requires time and money. It has been our job to help these brands figure out how to fund their big data and analytics journey. While each company has been unique, across industries and across the globe, we have seen three key areas from which companies fund their big data and analytics journey. The three areas that have been consistent for all of the brands that we have worked with are Incremental Revenues, People Process & Technology costs and Media Spend.
From these hundreds of engagements, we have developed the following framework to assist companies looking to find funding for their big data and analytics journey:
We hope that this blog post and framework is helpful to your organization as you embark on your journey. Please contact us if we can help at info@bigcloudanalytics.com.
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