CHICAGO, IL: Marketing EDGE Keynote - Dr. Kumar, Big Cloud Chief Scientist to give keynote address

 V Kumar
  Professor of
  Marketing; Executive
  Director, Center for
  Excellence in Brand & Customer Management, Georgia State University


At this event, V Kumar advances an “orientation” construct of Customer Engagement, called Engagement Orientation, comprised of two primary stakeholders of the firm - Customers and Employees. Don Hinman aka "Dr. Data," reveals how companies are rethinking Big Data and turning it into smart solutions that improve their marketing capabilities and business opportunities.